The WIN-WIN project is an initiative of CCA Winzavod aimed at supporting the modern Russian art market. This is an opportunity for independent artists and creative associations to present their works on an equal footing with galleries, foundations, publishing houses. And for guests - get to know the authors personally, add to your collection or start it with the purchase of works of art directly from artists at affordable prices.
Contemporary Art Market has been held since 2021. 348 artists (among them Nika Chernyaeva, Ivan Simonov, Turben, Pasha Paper, Masha Somik, and others) took part in the project, 47 galleries (such as a-s-t-r-a gallery, VisualGap, InGallery, Textura and others), 64 creative associations (including «Ofort», PARAZIT, CM21/22, CMYTA, BOLOTO and others), workshops, publications and foundations - only more than 500 participants. The project has become a popular platform for interaction and exchange of knowledge between collectors, professional and emerging artists, and those interested in modern art. Over 100,000 people have visited the market.
The authors and organizers of the project are the Winzavod Center for Contemporary Art and Elchin Ali-Zadeh, founder of the Format One publishing house.