Contemporary Art Fair WIN-WIN

The 13th WIN-WIN New Names Fair announces an open call for participants, which will last from July 23 to August 16, 2026. 

To apply, please fill out the form. Please read the rules and conditions of participation before submitting.

Artists, photographers, creative associations, workshops, publishing houses, and galleries are welcome to participate. 

The WIN-WIN Fair will be held at the Winzavod Contemporary Art Center for the thirteenth time and will continue to support the art market by introducing new names alongside established artists. 

The curators of the XIII WIN-WIN  Fair are Vladislav Dukhanin and Daria Kuznetsova, founders of the ShiftContemporary Art Gallery. 

"WIN-WIN is an opportunity for artists to enter the information field for the first time, to try to find their place in the art market, to understand how sales work and how to communicate with the audience; for collectors, it is an opportunity to find a diamond that has not yet been processed by galleries and curators, an interesting work that can be the beginning of a long and exciting journey in collecting; and for art professionals, it is an opportunity to discover and "hunt down" a future star, and to make new contacts. In general, there are only positive prospects, and all participants need to give the process their time and attention," said curator Daria Kuznetsova.

Expert Council of the XIII WIN-WIN Fair:
• Polina Mogilina, Russian curator and art historian, mentor of the 11th and 13th seasons of the Winery's Open Studios
• Daria Pyrkina, Candidate of Art History, Academic Director of the Master's Program "Curatorial Practices in Contemporary Art" at the HSE School of Design
• Esfir Paneq, Director of the Association of Galleries, art historian, and methodologist of educational programs

ABOUT THE WIN-WIN FAIR

The WIN-WIN Fair is a relevant and important way to support creative people today, get to know artists, their works, and purchase contemporary art at affordable prices. For artists, independent creative associations and galleries, this is a rare opportunity to express themselves, feel the support of the community, and find their audience and like-minded people.

WIN-WIN is a meeting place for emerging and established artists and buyers without intermediaries. Market features: expertise in the selection of participants and support for novice authors, at least 50% of participants are new names.

Applications from artists, creative associations, galleries, studios, workshops, and publishing houses working with painting, graphics, ceramics, sculpture, printmaking, drawing, photography, and other artistic practices are accepted up to and including August 16.

TERMS AND CONDITIONS OF PARTICIPATION